The Visitor
The majority of self builders are ABC1 with a large disposable income and are:
- Visitors expect to spend £1.5billion on their project in the next 12 months
- 81% of visitors will spend significant budgets with our exhibitors as a result of their visit to the show
- 75% of visitos are self-builders or major renovators
- 78% already have a project underway or will within 12 months
- 91% specify their own products and are the decision maker
- 85% do not visit any other show
The Market
The Self-Build Market
The self-build market is reported to have more than 13,000 self-build starts a year, representing 13% of the UK's new build housing market. The value of the self-build market is estimated to be about £4.39 billion.
Click here to see Homebuilding & Renovating Self Build Report
Usually, a self-build project is completed within 10 months of the start date, a relatively quick turn around which represents a fresh audience of self-builders annually.
The self-build market is more buoyant than ever before, and is steadily growing in popularity with more and more individuals building or renovating their own homes.
The Renovation Market
Planning applications from householders have almost doubled over the last ten years, with more than 483,500 between March 2010 and March 2011 (an increase of 4% in the previous 12 month period). Of these over 355,000 were approved by local/district councils (up 6% YOY).
Many of these applications are for modest improvements such as rear extensions and dormer windows.
(Source: Communities.giv.uk 2011)
Both the self-build and renovation markets have become an increasingly important sector of the UK building industry and offer companies targeting this sector a lucrative return on investment.